Building products that make a difference

My Story

I’m Charles Fricker, a product champion who thrives on turning loosely defined problems into market-ready products and experiences built from the ground up. With hands-on expertise across multiple tech stacks, I bring both technical depth and strategic clarity to every solution I lead. My work is grounded in passion for the craft, compassion for users and teammates, and a commitment to building trust through integrity, capability, and consistently strong results. Above all, I am driven to deliver products that elevate experiences, empower teams, and make a meaningful difference in the market.

My Mission

Is to build products that improve the lives of those they impact.

Core Competencies

Product Strategy & Vision

Expert in defining product vision, developing long-term strategic roadmaps, and aligning cross-functional stakeholders. Demonstrated ability to synthesize user insights, business priorities, and technical constraints to drive successful multi-platform product launches across diverse revenue streams.

End-to-End Product Lifecycle Management

Extensive experience owning products from ideation through delivery, including discovery, requirements definition, design, development, testing, launch, and iteration. Skilled at balancing technical feasibility, user value, and business outcomes to ensure predictable, high-quality delivery.

Cross-Functional Leadership & Team Management

Proven leader of cross-disciplinary teams including engineering, design, architecture, data, and field operations. Adept at establishing team rituals, driving accountability, resolving blockers, and elevating performance. Track record of mentoring product owners and enabling teams to consistently meet roadmap commitments.

Platform Integration & Systems Architecture Collaboration

Deep expertise collaborating with architects and engineering teams to design scalable systems and integrations, including APIs, data pipelines, and secure service layers. Experienced in evaluating platform capabilities, assessing build-vs-buy options, and ensuring products align with InfoSec and compliance standards.

Data-Driven Decision Making & Analytics

Proficient in leveraging data analytics, instrumentation tools, and user behavior insights (Adobe Analytics, Glassbox, Foundry data pipelines) to assess product performance, identify trends, and guide roadmap prioritization. Skilled at creating dashboards, reports, and metrics frameworks that support stakeholder alignment and operational excellence.

User Research, UX Collaboration & Usability Testing

Adept at partnering with UX teams and end users to conduct interviews, usability testing, workflow observations, and co-creation workshops. Ability to transform qualitative and quantitative insights into actionable product improvements that drive adoption, reduce friction, and enhance overall user experience.

Change Management & Stakeholder Enablement

Experienced in planning and executing change management strategies for product rollouts, including training, communication, and stakeholder alignment. Skilled in crafting operational playbooks, coordinating with field teams, and ensuring seamless adoption across large, distributed user groups.

Agile Product Delivery & SDLC Leadership

Strong command of Agile methodologies, sprint planning, iterative delivery, and backlog prioritization. Demonstrated ability to implement Agile SDLC practices, improve team velocity, manage scope, and deliver features ahead of schedule. Experienced Agile coach for engineering and product teams.

Technical Product Ownership (APIs, Databases & Cloud)

Hands-on experience guiding technical design decisions involving APIs, REST integrations, AWS services, DMS platforms, NoSQL vs. relational databases, and cloud-based workflows. Skilled at bridging communication between business stakeholders and technical experts to ensure scalable, resilient product architecture.

Dealer & Partner Platform Experience

Domain expertise building solutions for dealership operations, partner onboarding, workflow automation, and multi-platform interoperability. Successfully delivered products enhancing parts management, maintenance scheduling, licensing verification, and role-based user administration.

Operational Efficiency & Workflow Optimization

Proven ability to identify bottlenecks, redesign processes, and deliver tools that reduce manual effort and improve cycle times. Notable achievements include reducing appraisal review time from 48 to 2 hours, decreasing service dwell times, and streamlining multi-team dealer workflows.

Feedback Systems, Quality Assurance & Continuous Improvement

Experienced in designing structured feedback loops, integrating bug-tracking workflows, and enabling real-time visibility for engineering and field teams. Skilled at synthesizing pilot insights, driving production quality improvements, and informing product strategy through evidence-based recommendations.

Regulatory, Compliance & Information Security Alignment

Well-versed in collaborating with legal, compliance, and InfoSec teams to ensure products meet regulatory requirements and protect sensitive financial and user data. Experience includes SOC 2 preparation, licensing verification systems, and secure data handling practices.

Training, Coaching & Talent Development

Strong leadership in developing talent through structured training programs, mentorship frameworks, and playbooks. Successfully coached product owners to advancement, led technical internship programs, and created curricula (e.g., SQL training) to elevate team capabilities.